CB Insights has a new article that highlights the biggest product failures of all time. There are a few lessons from this post:
- Some of the failures are with companies that had a core product ie Google with ads that wanted to innovate and focus on building new products. It is not clear if these companies used the lessons from the launch of some these products as an opportunity to iterate for the future.
- Some of the product failures noted here are with established consumer goods companies who focused on a new product were created for marketing purposes. Those product failures should be differentiated from the products outlined in point one.
From the DeLorean and New Coke to the Newton and Google Glass, here's a list of the biggest product flops from corporate giants.