Invisible asymptotes by Eugene Wei

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For me, in strategic planning, the question in building my forecast was to flush out what I call the invisible asymptote: a ceiling that our growth curve would bump its head against if we continued down our current path. It's an important concept to understand for many people in a company, whether a CEO, a product person, or, as I was back then, a planner in finance.

Read More: http://www.eugenewei.com/blog/2018/5/21/invisible-asymptotes